Anyone working in retail knows that the annual sales cycle is a series of peaks and valleys. Candy sales boom in October. Backpacks, binders and art supplies top the list in August. And of course, product sales spike in most categories between November and December.
So what’s next? The day for those struck by Cupid’s arrow – Valentine’s Day!
If you’re not a florist or a candy store, you may be questioning the relevance the holiday has on your business. This statistic however might just change your mind: Last year Americans spent a whopping 19.7 billion on Valentine’s Day.
The stakes are rising every year and shoppers are eager to find the perfect gift for their special someone. In fact, the fragrance industry grosses more than $6 billion in the United States and approximately 87% of women use perfume – according to Statisticbrain.com.
So if you’re new to selling fragrances – or a seasoned pro – consider stocking up on scents this February. Here are a few guidelines for choosing the perfect perfume and colognes to stock.
How to Choose Perfume and Cologne Stock
There are thousands of perfumes and colognes to choose from, making the selection process a difficult one for most retailers. Yet the decisions may be more straightforward than expected – 34% said their last fragrance purchase was made to replenish an empty bottle, according to a recent survey.
Considering the frequency of repeat purchases amongst shoppers, choosing your Valentine’s Day fragrance stock could mean reordering your most popular scents.
If you’re looking for fresh ideas or don’t typically sell cologne and perfume, check out the following bestselling fragrances across the perfume industry.
- Dolce & Gabbana’s Light Blue
This perfume is an oldie but goodie – topping the bestselling fragrance list since its release in 2001. D&G’s Light Blue formula is the perfect choice for women who love a combination of floral and fruity aromas.
- Marc Jacobs Daisy
The floral theme continues with Marc Jacobs Daisy. Reminiscent of a tranquil garden, Daisy contains floral notes – gardenia, jasmine and daisy (of course) – as well as woody notes like white wood and musk.
- Beautiful by Estee Lauder
Beautiful is a true throwback. It was released by Estee Lauder in 1985 and still tops many bestselling lists. If your target demographic is an older customer, consider stocking this scent!
- Acqua di Gio
Released in 1996, this scent has been a classic for more than 10 years. For the classic male customer, this Armani cologne may be the perfect option. It contains fresh and salty notes which instantly transport you to a coastal state of mind.
- Armani Code
If Armani doesn’t scream luxury, we don’t know what does. Winning the Fifi Award for Fragrance of the Year in 2006, Code is a popular men’s fragrance to this day. The notes are diverse – ranging from tobacco and leather to lemon and anise.
- Dolce & Gabbana’s The One
The perfect complement to Dolce & Gabbana’s perfume on the Women’s list – The One is a classic D&G scent for the male demographic. Combining woody base notes with fruity and herbal notes like basil and grapefruit, stock The One for men of all ages.